Key Questions to Ask Your Wedding Cake Designer

(Answered by a Brighton Wedding Cake Designer)

Ordering a wedding cake is something most couples do once in their lives, so it’s completely normal to feel unsure about where to start.

Over the years, I’ve spoken to hundreds of couples who all have similar questions: how big the cake needs to be, how many flavours to choose, what affects the price, and how delivery actually works on the day.

As the cake designer behind Love From Luisa, I’ve put together this guide to answer the most common questions I’m asked by couples planning their wedding cake. You can use it as a starting point when speaking to any cake maker, or simply to help you feel more confident and informed before making decisions.

You can view a selection of my wedding cakes in Brighton and across East Sussex on my website.

Note: These answers are correct as of January 2026 and may be subject to change.

General Questions About Your Wedding Cake Designer

Before you think about flavours or designs, it’s worth understanding who you’re trusting with your wedding cake.

Some of the first questions I always encourage couples to ask are:

• How long have you been in business?
• What is your professional or culinary background?
• Are you licensed, insured and food-hygiene trained?

A wedding cake isn’t just a cake. It needs to be designed, made, transported and set up safely, often within tight venue access windows. Your cake maker should be open about their experience and happy to provide insurance and food hygiene details if needed.

If you’re planning a wedding in Brighton or East Sussex, it’s also helpful to choose someone familiar with local venues and their requirements.

Wedding Cake Flavours: What to Choose and How Many

Choosing flavours is often one of the most enjoyable parts of the process, but it can feel overwhelming when you’re trying to please a room full of guests.

Couples often ask me:

• How many flavours should we choose?
• Can each tier be a different flavour?
• Do you offer vegan or gluten-free options?
• Is a tasting included?

In my experience, flavour choices work best when they’re guided by the size of the cake, the number of guests and how the cake will be served. I’ll always help you think through what will work practically, not just what sounds good on paper.

Wedding Cake Design and Style

Your wedding cake should feel like it belongs at your wedding, not like something chosen from a catalogue.

Couples regularly ask:

• Do you create bespoke designs?
• Can you recreate the inspiration photos?
• What if we don’t really know what we want yet?
• What’s the difference between buttercream, ganache and fondant?

As a professional cake designer, I don’t copy other artists’ work directly. Instead, I help interpret your ideas and pull together a design that feels personal to you, your venue and the atmosphere of your day. That might come from colours, flowers, textures, or even something as simple as the overall feeling you want your wedding to have.

This approach is especially important when commissioning luxury wedding cakes, where the details and finish really matter.

(Links out to future article: Wedding Cake Design Guide)

Wedding Cake Size and Servings

One of the most practical questions couples ask is how big their wedding cake actually needs to be.

Common questions include:

• How many servings do we need?
• Can the cake be served as dessert?
• What if we want more tiers but fewer guests?
• Do you offer cutting cakes or additional servings?

Cake size is usually based on evening guest numbers, but there’s flexibility depending on your budget and how you plan to serve the cake. I always talk this through carefully so you’re not over-ordering or worrying unnecessarily.

Cake Display, Styling and Set-Up

A beautifully designed cake deserves to be displayed properly.

You may want to ask:

• Do you set up the cake on the day?
• Can you help style the cake table?
• Do you offer cake stands for hire?
• Can you work with florists or prop stylists?

When I deliver a wedding cake, I don’t just drop it off. I set it up carefully so it looks its best for photographs and the cake-cutting moment, taking into account lighting, table styling and the space around it.

Pricing, Budget and Payments

Wedding cake pricing can vary widely, which is why it’s important to understand what affects the cost.

Questions to ask include:

• How are wedding cakes priced?
• How can we stay within budget?
• Do dummy tiers reduce the cost?
• Are there additional hire or delivery fees?

Being clear about the budget early on helps me guide you towards options that work for you without compromising on quality or design.

Delivery, Logistics and Timelines

Logistics are often overlooked, but they’re a crucial part of the process.

You should ask:

• Do you deliver and set up the cake?
• Can the cake be collected instead?
• When do we need to place our order?
• What happens if something goes wrong in transit?

Professional delivery is especially important for tiered wedding cakes, as they require careful handling and on-the-day coordination with venues and suppliers.

Ready to Start Your Wedding Cake Journey?

If you’re planning a wedding in Brighton, East Sussex or the surrounding areas and are looking for a wedding cake designer who will guide you calmly through the process, I’d love to hear about your plans.

You can make a wedding cake enquiry using the form below, and I’ll follow up with a consultation to talk through your ideas, guest numbers and budget.

If you still have questions that aren’t covered here, please don’t hesitate to get in touch. I’m always happy to help.