Love from Luisa Core business values
Our core values
What we stand for…
What do we mean by luxury cakes, created sustainably?
Sustainability is more that just sourcing from local suppliers with high animal welfare standards and using organic produce. Of course it is those things but it is also so much more. Here we talk about our core values and how we are doing our best to become a sustainable cake supplier.
Sustainability means reducing waste, including water waste, in our production – reducing carbon emissions and offsetting these emissions where necessary when we deliver. It means supporting the local Brighton community by buying local produce but also supporting other local initiatives that also help to reduce our impact on the planet. It requires not only buying fair trade produce but paying our suppliers and ourselves fairly for the work we do.
How does Love From Luisa plan to be a sustainable business?
Embrace the seasons
We have developed thoughtful celebration cake and wedding cake menus that use the ingredients seasonal to us throughout the year. Where this is not possible, due to our climate, we source the most ethical and high quality alternatives from growers we know to share our values.
I source my ingredients as local to Brighton and East Sussex as possible and use as many Brighton based, small batch suppliers as possible. This reduces food miles and keeps the local supply chain robust. Locally sourced ingredients not only provides us with produce that is better quality but also helps to support our local economy. We use suppliers that value our commitment to high quality produce that is organic wherever possible.
Carbon neutral deliveries
We offset the carbon from our cake deliveries and aim to be carbon neutral (or carbon negative) by the end of 2021.
Supporting our local community
Sustainability is more than the impact we have when we use resources but the impact we have within our communities. Creating a truly sustainable society means giving back where possible. I donate any food surplus to food banks and zero waste initiatives such as The Gardener Cafe in Brighton. The Gardener Cafe supplies ‘pay as you feel’ meals to Brighton so that those in need of a free, or cheap, meal have access to a hot lunch.
I volunteer at Plant Stories Kitchen with Gemma and Aye from Gem’s Wholesome Kitchen and FuFighters helping to create free school meals during school holidays in the coronavirus pandemic.
I also work with, and buy from, female-led business like Lemon & Birch, Knob Butter, Gems Wholesome Kitchen and FuFighters. And I set up Brighton Cake Makers Collective. We are a group of local Brighton bakers and cake makers, a collaborative community of support for female entrepreneurs in the food industry.